Case Study

COVIDxNOW

Google Engagement

 The term we found — “Covid inequity” — is a comparably rare term compared to other search terms related to the pandemic (such as “Coronavirus update”, “COVID-19 Vaccine”); only a few states have record on this search term.

"What is exciting about Activism Always's approach, is that they can use their methodology across issues. I admire their commitment to social impact and equity. I have enjoyed working with this team and look forward to seeing all of the amazing work they will do in the future."

Courtney Bickert,

Executive Director of COVIDxNOW

Summary

Activism Always partnered with COVIDxNOW, a global consortium of leaders interested in sourcing solutions around COVID-19. Our  project surveyed what (digital) voices lead the conversation about COVID-19 and health inequality.


Our project was presented at COVIDxNow's Global Economic Leaders Consortium in February 2021.

Google Engagement

 The term we found — “Covid inequity” — is a comparably rare term compared to other search terms related to the pandemic (such as “Coronavirus update”, “COVID-19 Vaccine”); only a few states have record on this search term.

Influencers

Organizations that were called out/mentioned the most were Robert Wood Johnson Foundation (@RWJF), American Medical Association (@AmerMedicalAssn), and the American Public Health Association (@PublicHealth)


Individuals that were mentioned the most were Donald Trump (@realDonaldTrunp), Abdel _Defiant! (@Abdnys), uché blackstock (@uche_blackstock), etc.

Top Hashtags on Twitter around Covid-19 Health Inequity

Trending Topics

#racismisavirus was a trending hashtag from March 2020 to June 2020, and was the top 1 hashtag in May 2020 from our collected tweets. From July 2020, while #racismisavirus stayed in the range of the top 3 hashtags for several months, the number of mentions decreased drastically.

 Racial health inequalities are a real issue ― however, in terms of public discussion about this topic, it has not reached the level of mainstream popularity as many other social movements and concerns have during the same period.

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